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As fall approaches, so do retail trends. Stay ahead of the game; take advantage of autumn inventory and keep up with fall product trends.

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  • Wellness is an ever-expanding category. Shoppers continue to seek ways to keep calm and turn to scented candles, soaps, and self-care items with soothing properties. 
    • Wellness products:
      • Duke Cannon
      • Thomas Nelson 
        • Treat your customers to Downside Up by Tracey Mitchell. Downside Up offers wisdom, guidance, and personal application while also outlining and establishing key biblical principles that promote emotional and mental wellness (pictured bottom right).


  • Curating a custom product assortment that celebrates unique character will never go out of style. Branded apparel and items created by artisans create meaningful souvenirs for customers to treasure.
    • Unique products:
      • Anju
        • Stock your store with Anju's Sachi Collection. Anju's mission is to create unique, hand-crafted products that blend traditional craftsmanship with modern trends. Shop Desert Arches and Terracotta by Anju (pictured top right)!

Versatility and Adaptability

  • ...are the defining elements of Autumn / Winter 2021 fashion trends. “Consumers will be looking to create longevity and comfort in their wardrobes as they embrace prolonged ‘stay at home style,'” noted Morgan Ramage, Atlanta Apparel Fashion Director.
    • Versatile products:
      • ROMA
        • Roma's Chelsea Rain Boots are not only designed for rainy days, but you can also wear these boots with any outfit, in any weather. Throw them on when you are heading out of the house to run errands on a rainy day or pair them with your favorite jeans at work. For every pair of ROMA Boots sold, a brand new pair of rain boots are donated to a child living in poverty (pictured bottom left).

Fall / Winter '21 Colors

  • The color palette for Autumn/Winter 2020/2021 (according to Pantone) "highlights our desire for versatile, timeless color. Reflecting a 'less is more' mindset that is becoming increasingly important to consumers prioritizing value and functionality, our color palette is stripped of excess," said Leatrice Eiseman, Executive Director of the Pantone Color Institute. "Imbued with strength and personality, colors for Autumn/Winter 2020/2021 encourage our ongoing desire for unique self-expression through creative and unusual visual statements that stand out."

  • Follow current color trends in your store; whether it's creating fall-themed displays or selecting products with autumn shades, your customers will feel drawn to your inventory if it's visually pleasing: 
    • Sassy Frass
      • "Little Dirt Short Sleeve Comfort Colors" (pictured middle)
      • "Sassy Frass Tees - 'tees that tell the story of your life' began as a private label design for a boutique in North Alabama. It quickly became a successfully recognizable brand. Enjoy telling your life story in Sassy Frass Tees."
    • Makeup Junkie
      • "Bubble Gator Sand" (pictured right)
        • "The perfect cosmetic bag that lays flat on a surface and has an elongated medial zipper that allows the bag to gape open. This allows easy access to all materials while eliminating the chances that the bag will fall over, sending products everywhere. Each bag is characterized by a signature brightly colored zipper and suede tassel."
    • Manual Woodworkers
      • MWW NEW Fall '21 Catalog (pictured left)
        • "The nation’s leading supplier, manufacturer, and distributor of textile-based products – both printed and woven. Centrally located on the Eastern Seaboard of the United States and headquartered in Hendersonville, North Carolina, MWW is positioned to quickly and efficiently provide products and solutions."
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