WHY YOU NEED TO PRE-BOOK CHRISTMAS:
A conversation with Drew Weisinger, industry-veteran.
As a retailer, it’s incredibly important to pre-book: this puts you first in line for the “what’s new” shipment. It’s always important to be the leader of new in your area.
"You should order now since the holiday season is still fresh in your mind," said Drew Weisinger, VP of The Northern Link. "The longer you wait to order, the more likely you are to forget what sold."
Manufacturers base much of their production quantities on their pre-book amounts. Pre-booking helps manufacturers understand what products you like and assures that you will have inventory to buy through the season.
"The shipping crisis will still be challenging this year," Weisinger said. "Order now if you want to guarantee product delivery. Otherwise, things may be difficult down the line."
Inventory may not always be available if you wait! As mentioned above, if you wait, you’ll only have excess or closeout inventory to choose from. It’s important to have new items in your store for seasonal and timely events.
In terms of marketing for the holiday season, "it is essential to keep your customers in-the loop," Weisinger said. As soon as products are in stock, let your customers know! Ideas for selling all-things-holiday include holding open houses, contests, promotions, and creating displays that captivate customers' attention.
Keep scrolling to learn about our holiday lines & their current pre-book specials!
Specials:
- HOLIDAY, FALL, CHRISTMAS CATALOGS ONLY:
- Program 1:
- Order by 2/28
- 12/1 dating
- 10% discount
- Free freight
- Order by 2/28
- Order from 3/3-3/31:
- 12/1 dating
- Free freight
- Program 2:
- Order by 3/31 & receive 12/1 dating
- Program 1:
About:
- Park Designs focuses on providing the best customer service and quality products available to independent retailers. We constantly strive to make you, the retailer, as successful as possible and to provide you with all of the tools needed to market our products.
Specials:
- Early Buy Program
About:
- Old World Christmas offers the most extensive and best-loved collection with over 1,400 proprietary designs in styles ranging from traditional to whimsical. Our vast selection of finely crafted and affordable ornaments offers many choices to fit your personality or style. In addition we offer vintage style night lights.
Specials:
- 5% freight cap when you order $2000+
- $2500+ = 12/1 dating
- Seasonal Early Buy Program (spring and holiday)
About:
- RAZ Imports has been the leading wholesale importer for holiday and home décor since 1979. We hand select the best quality products from around the world, and deliver them to retailers. Each season, our customers get a new selection of fresh innovative designs and products from popular themes
About:
- At Magnolia Lane, our desire is to produce gifts that become part of celebrations, memories, and family treasures. Our licensed tailgating products, Christmas line, ‘The South’ collection, and outdoor decor will enhance and compliment every occasion! We are proud of what we do and are ever grateful and dedicated to our customers.
About:
- We believe the "magic" is in the details. From creation to shipping to customer service, we want what is best for our customers and continuously strive to do just that. Tracie and her team travel the world to find and design products of different material, function, and creative appeal in order to introduce new product that is on trend and price competitive.
Specials:
- Receive P2 pricing on P1 quanities when shipping ASAP
- Ace Hardware and Do it Best terms: receive P2 pricing on P1 quanities when buying minimum NET 60 terms
- PPP terms: receive P2 pricing on P1 quantities when buying minimums
- Palmer terms: receive P3 pricing on P2 quanities
- Designer Greeting Cards & Cardsmart terms: receive P2 pricing on P1 quanities when buying minimums
About:
- Transpac offers gifts and decorative accessories in garden, floral, and seasonal categories. Shop their extensive array of figurines, unique artist collections, and floral décor. Must-haves include the Changing Seasons decor and signs, along with a variety of lanterns, planters, and pots.
Specials:
- PPP members & hospital gift shops: receive 10% discount with NET 30 terms
- Holiday Dating program
- Good, Better, Best annual programs
About:
- Melrose is a leading wholesaler for giftware, home décor, silk florals, flameless candles and more. And although our industry and name may have changed, we as a company never have. We continue to provide our customers superior service, quality products, expert design and outstanding value. We believe that is what brings so many of our customers back season after season.
Specials:
- Early Bird Xmas promos:
- CC accounts: receive 15% freight cap & 5% product discount when you order $1500-$3000
- CC accounts: receive 15% freight cap & 3% product discount when you order $750-$1500
- CC accounts: receive 15% freight cap when you order $500-$750
- CC accounts: receive 10% freight cap & 5% product discount when you order $3000+
- N30 accounts: receive net 60 terms and 15% freight cap when you order $500-$750
- N30 accounts: receive net 90 terms and 15% freight cap when you order $750-$1500
- N30 accounts: Dec. 10th dating & 15% freight cap when you order $1500-$3000
- N30 accounts: Dec. 10th dating & 10% freight cap when you order $3000+
About:
- Manual is a manufacturer and wholesale distributor of textiles and home decor servicing the gift industry. Since its beginnings in 1932, Manual has proven its ability to identify trends in the gift and decorative accessories industry and provide its customers with the finest products a the lowest available price.