Shop with Purpose: Family-Owned Brands
- The Link Companies
- Aug 21
- 3 min read
These family-owned brands bring more than just great stories—they deliver products that perform at retail. With a focus on quality, craftsmanship, and a lot of heart, each brand is built to connect with shoppers in a personal way.
PRO TIP: A majority of these value-based brands are also shoppable in the Atlanta showroom! We'd love to see you during an upcoming tradeshow.

SOUTHERN COUTURE
Founded by Donna Tucker, Southern Couture has grown into a full-fledged family business—her daughter Michele brings the creative vision to life, and you’ll catch Donna’s husband, Tommy, keeping things moving in their Louisiana warehouse. Together, they infuse Southern charm into every tee and accessory they create.
CAPE DIABLO
Run by the Trocki brothers, Cape Diablo was born from a shared passion for craftsmanship and connection. Their handmade accessories support artisans while radiating positivity in every piece.

MAYA J
Led by Alan Levine, Maya J draws on decades of family experience in fine jewelry and is named in honor of his daughter, Maya, who you’ll find modeling the pieces. It blends storytelling with artisanal craftsmanship in every piece.

GRACE+EMMA
GRACE+EMMA was founded by sisters Ashi and Rosie, with Ashi’s husband Adeel now serving as CEO. Based in Carrollton, Texas, the family-led team designs unique pieces that have been worn by millions across the U.S. Their North Star is to design comfortable, graceful pieces that are size-inclusive and help women feel their best.
GOURMET DU VILLAGE
What started as a home-based venture in Quebec has grown into a beloved brand, still guided by the Tott family’s creative spirit. From best-selling hot chocolate mixes to festive dips and drink kits, their products are made to bring people together—beautifully packaged and easy to enjoy.
ALEX CAROL JEWELRY
A second-generation, family-owned business, Alex Carol designs boutique-quality jewelry crafted for real life. Their B2B-only model keeps the focus on strong wholesale relationships—and we can’t forget the family dog, Spot, who’s just as popular as the jewelry!
SINCERE SURROUNDINGS
A family-owned and operated business based in Rock Rapids, Iowa, Sincere Surroundings designs, crafts, and ships heartfelt home décor and gifts—all made in the USA. It wouldn’t be surprising if you felt like part of the family when you work with them—because that’s exactly how they see you.

SOUTHERN STRAWS
Transforming a generations-old cheese straw recipe into perfectly crispy, bite-sized wafers, Margaret Amos started Southern Straws as a Christmas baking tradition before turning it into a business. Her son Neal joined after college, and together they handcraft each batch in Columbus, Georgia, using real butter, premium cheese, and a “secret ingredient” that keeps the flavor memorable.
CAPTAIN RODNEY’S
Launched in 1995 when “Captain Rodney” took his family’s Scotch Bonnet Pepper Jelly to the Atlanta Gift Market, this now four-generation, family-owned company is celebrating 30 years of crafting every product in small batches. Rooted in the farm where it all began, their all-natural recipes bring a homemade touch to kitchens everywhere.
ABDALLAH CANDIES
Founded in 1909 by Albert Abdallah, a Lebanese immigrant, and his Swedish wife Helen, Abdallah Candies remains family-owned to this day—now in its fifth generation—crafting timeless caramels, truffles, and chocolate treats in Apple Valley, Minnesota.
INIS
Founded by his father and uncle in the early 1980s and now led by David Cox, Inis – The Energy of the Sea is still a family-owned perfumery. Their iconic fragrance captures the fresh, uplifting spirit of Ireland’s Atlantic coast.
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