Building a Better Digital Shopping Experience with AITOMIC
We’re always looking for ways to make it easier for independent retailers to discover products, evaluate their options and do business with The Link Companies. That’s why we’ve partnered with AITOMIC to strengthen the product information available across our B2B shopping experience.
Today’s retailers expect the same quality of information when shopping wholesale that they experience as consumers — strong product images, useful descriptions and search results that help them quickly find what they need. Together with AITOMIC, we’re working to make more of that information available from our vendor partners on MarketTime.
Building Better Product Information
Approximately half of our vendors currently have images for fewer than 95% of their products in MarketTime, and many products are also missing detailed descriptions, keywords and other information that can make online shopping easier.
AITOMIC’s AI-assisted technology helps us address those gaps. Missing product images can be identified through existing catalogs and vendor websites, while product images, existing MarketTime information and other available data can be used to create stronger descriptions and add keywords and tags that improve search.
“Better product data shouldn’t just benefit The Link,” said Brad Rosenkampff, Chief Marketing Officer of The Link Companies. “When our vendors improve their images, descriptions and search information, that can help every salesperson representing those products and every retailer shopping them. We see this as an opportunity to strengthen the entire industry.”
And that impact can go well beyond our own B2B marketplace. Because MarketTime product data is shared across the platform, improvements made by a vendor can benefit independent retailers and salespeople throughout the industry.
Working Alongside Our Vendor Partners
Our Vendor Success team has already begun working directly with vendor partners to identify opportunities to strengthen their MarketTime product data and provide enhanced information for their review and use. Vendors remain in control of their information, with AITOMIC also available to provide ongoing support to companies that need additional resources for managing images, descriptions, keywords and other digital product content.
“Better product information creates a better experience for the retailer who we need to put at the center of our shopping experience,” said Phani Parlapalli of AITOMIC. “When we improve the quality and accessibility of that information, the whole community benefits.”
This partnership is one more way we’re investing in tools that support our retailers, vendor partners and sales teams. As enhanced product images, descriptions and search information are added over the coming months, shoppers will continue to see improvements designed to make discovering, evaluating and purchasing products easier.
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