Brand Story: Anju
Every piece of jewelry tells a story, but the story behind the brand is sometimes the most inspiring part.
Today, we’re spotlighting Gaurav and Anju Agarwal, the founders of Anju.
When Anju and Gaurav moved from India to the United States in 1993, Gaurav spent his days working toward his Ph.D. while Anju began making jewelry and selling her designs at local craft fairs.
As her jewelry started to take off, Gaurav made the decision to leave his job and join Anju in growing the business. What began at local craft fairs soon became something much bigger.
During a trip back to India, Anju met a talented group of artisans who struggled to
find consistent work. That connection helped shape the next chapter of the company, as Anju began partnering directly with artisans in India and bringing production back to the country that first inspired her love of jewelry and design.
Today, Anju continues to work with that original artisan group, along with many others, creating handcrafted pieces while providing consistent employment, economic opportunity and a way to preserve traditional craftsmanship for future generations.
From local craft fairs to a brand built around creativity, culture and purpose, Anju’s story is one we’re proud to share and a brand that The Link Companies is proud to represent.
Explore their artisan collections and shop active catalogs anytime on our B2B Online Marketplace or find your Anju sales rep by using our zip code lookup tool.
